XXX: Return of Xander Cage is classic franchise that was facing fading reviews since its initial installment, our goal at ICHI Worldwide was to reinvigorate the franchise to introduce a new generation of fans to the action classic. We invited moviegoers to embrace the no-nonsense xXx ethos through an international social campaign that leveraged the huge cast and refreshingly non-CG stunts with extreme levels of SEND IT attitude added on top.