Our goal with Modern Agriculture was to develop a distinctive and effective brand identity establishing Modern Agriculture as the brand of choice within the rapidly evolving cannabis market. Through a strategic positioning exercise, we identified three core brand pillars. Modern Agriculture is: Premium. Progressive. Purist. The resulting brand identity exudes sophistication and authenticity, effectively speaking to the brand’s ethos and ambitions. Design, type and layout is confidently minimal with a sense of efficiency and attention to detail. Accompanying imagery is seductive but understated. A thorough application of this sleek visual identity to the logo, dispensary bags, concentrate packaging, and website set Modern Agriculture up for a stellar official launch.