"The truth matters!" When building a social campaign around a never-before-told true story our team at Addison Interactive focused on the heart of the wrongfully convicted Brian Banks's personal journey: his redemption, perseverance, and relentless fight to get back both his freedom and his dream to play in the NFL.

Creating visually striking imagery with powerful and meaningful messaging allowed our team to successfully reach a myriad of audiences, from social justice advocates to faith-based and sports enthusiasts. One social post was even re-shared by the infamous Oprah!